The global digital marketing industry is growing at a CAGR of 17.6% annually. By 2025 it is expected to touch $807 billion. Most organizations today are heavily dependent on promoting their business and products through social media platforms. So the role of digital marketers is becoming significant in most organizations. Making it a career can provide you the edge in getting more job opportunities and promotional scope.
What can you Learn in a Digital Marketing Course?
Search Engine Optimization (SEO)
SEO is the technique to rank businesses organically within the promising page of Search engines. There are several things to learn here from keyword research to writing meta description, tags and the detailed technical knowhow of this process. You will need to understand on page and off page SEO, meta tags, link building and other vital aspects which can help you rank your website in the first page.
Search Engine Marketing (SEM)
In SEM, you will learn about Google ads platform, using the keyword planner, search volume, cost-per-click (CPC), customer lifetime value (CLV) and other important metrics. Students will be taught how to write a great ad copy with a catchy description and a direct call to action by which users are compelled to visit the site.
Social Media Marketing
Social media marketing, as we all know, is the best possible way to reach out to the largest audience through the online channels at a fraction of a cost. Using ad campaigns on Facebook, Twitter, LinkedIn and Instagram can bring you a lot of followers and getting some leads and conversions from there becomes easy. In social media marketing, students will learn how to write ad copies and build a campaign, CPC, CPV (cost-per-view) and CPM. Once you know how to build an effective social media strategy, then you will become a valuable asset to any organisation.
In content strategy, students will be able to learn the ways of targeting a particular segment of the audience through interactive and useful content. Sharing of blogs, articles, image postings and paid promotions will all be a part of this module. You will know the ways through which a content needs to be promoted and which platform is ideal for it.
In web analytics, students will be taught as to how the users are behaving on the website. Bounce rate, page view, session time all will become clearer to you and getting the full details of google analytics will help you understand the acquisition reports.
In email marketing you will learn the ways through which new customers can be acquired through mass mailing techniques. Segmenting your target audience based on demographics, location, income level and other factors will make it easier to find people who can be your leads for future.
Adsense, Blogging and Affiliate Marketing
In this module, you can learn how to monetize a blog or a website through Google AdSense and other affiliates. Google and Youtube AdSense can help you to earn some bucks and this knowledge will help you to work independently as well.
We now know the things that will be taught in a digital marketing course. So, what will be your job roles as you join the organization?
Job Roles and Responsibilities
As a digital marketing manager you are expected to:
- Develop a sound digital marketing strategy for your clients across mediums.
- Plan and execute SEO/SMO, database and email marketing along with display advertising campaigns
- Measure and report campaign assessments, focusing on KPI and ROI.
- Identify trends and insights, from which, they create new plan and growth strategies
- Schedule long term campaigns for optimum user engagement
Fundamentally, these are your job responsibilities and along with it you need to train your junior employees and hire staff that will suit the goals of the company. Learning portals like MyFavTutor, have a database of experienced digital marketing experts who can guide you to learn about digital internet marketing. Driving a company’s business forward through an aggressive push online, is one of the most respected and interesting job profiles in recent years. With a huge number of companies in India offering their services, getting a job is not difficult.
A Great Choice
Making a career in digital marketing is definitely one of the best choices that you can make these days. As online campaigns are getting better and innovative, several tech firms like BluWebMedia IT Services are using this to change the promotional strategies for companies. The amount of things you can learn in this field almost on a daily basis, is phenomenal. In case you are a student looking to know all about digital marketing, then visit MyFavTutor and choose from among the best faculties available. Start your lessons early and be a part of the fastest growing industry.